CHANGING NARRATIVES & IMPROVING REALITIES
Welcome to The Africa Soft Power Group! We are the umbrella platform for three organisations with mutual objectives. Our overriding mission is to mainstream vital – and all too often still unseen – African perspectives as a fundamental part of the global conversation in every aspect of life and economy.
This is important not only for Africans, but the global community and economy at a time when the intersections—from global warming to supply lines and migration—are overwhelming. Key to our success is understanding and optimising the connections between Africa and the international diaspora community. Our objective is to inspire greater collaboration between the creative and financial sectors, the public and private, individual entrepreneurs and companies, and beyond.
Leveraging the power of Africa’s creative & cultural industries, to propel the continent forward, both domestically and on the world stage.
Helping public & private sector organisations fuel growth in the economies of today to provide the opportunities of tomorrow.
A non-profit organisation focussed on advancing narratives to improve realities for African and diaspora women and girls around the world.
“The continent is predicated to house 25% of the world’s population by 2050. That could come with the old tenet of ‘many mouths to feed’, or it could provide a real opportunity to bring young talent, fresh ideas, new perspectives, and unique creative and commercial solutions to a global economy that right now so obviously needs them. Advancing Africa is a global imperative.”
--DR NKIRU BALONWU, FOUNDER & CREATIVE DIRECTOR, AFRICA SOFT POWER
INITIATIVES
The Gender Equity Certification (GEC) Framework
A structured, research-based, Africa-led certification and organizational improvement tool that helps institutions strengthen systems, reduce risk, and build safer, more efficient workplaces.
The GEC is designed to integrate into existing organizational and HR systems, enabling alignment with performance management, reporting structures, and internal governance processes. Within the GEC, gender equity refers to the fair design of workplace systems that support both women and men, strengthening accountability, performance, and risk management across the workforce.
The Climate Change Photo Essay Prize
The Climate Change Photo Essay Prize calls upon 18–30-year-olds from Africa and the global diaspora community to document the environmental changes happening before their very eyes.
The Prize has now delivered two full editions with a growing global footprint, marked by strong youth participation and multi-platform engagement. Its finalists have been exhibited across Africa, Europe, and the United States, with increasing coverage from leading institutions, galleries, and media platforms.
Road to 100 Million Climate Soldiers in Africa
A multi-pronged initiative aimed at advancing climate literacy on the continent, understanding how Africans engage with climate change, shaping African policy and amplifying African thought leadership in the global discourse on climate change.
We are taking climate equity programming on the continent to the next level and designing climate education programs and global media campaigns that will speak directly to Africans, particularly young people, and those in the diaspora community.
