AFRICA SOFT POWER GROUP
CHANGING NARRATIVES & IMPROVING REALITIES
The Africa Soft Power Group is the umbrella platform for three organisations, each united by a single mission: to mainstream vital, and all too often still unseen, African perspectives as a fundamental part of the global conversation in every aspect of life and economy.
That mission matters not only for Africans, but for the global community and economy. Through advisory work, reputation design, research, convenings, and programmes, the Group builds the collaboration – between the creative and financial sectors, between public and private, and between the continent and its diaspora – that the moment demands
Leveraging the power of Africa’s creative & cultural industries, to propel the continent forward, both domestically and on the world stage.
Helping public & private sector organisations fuel growth in the economies of today to provide the opportunities of tomorrow.
A non-profit organisation focussed on advancing narratives to improve realities for African and diaspora women and girls around the world.
“The continent is predicated to house 25% of the world’s population by 2050. That could come with the old tenet of ‘many mouths to feed’, or it could provide a real opportunity to bring young talent, fresh ideas, new perspectives, and unique creative and commercial solutions to a global economy that right now so obviously needs them. Advancing Africa is a global imperative.”
--DR NKIRU BALONWU, FOUNDER & CREATIVE DIRECTOR, AFRICA SOFT POWER
INITIATIVES
The Human Capital & Governance Framework (HCGF)
A structured, research-informed, Africa-led/Africa-focused governance framework designed to strengthen institutional systems, address discretionary and enforcement risk, and embed greater decision discipline across the organisation.
The HCGF is designed to integrate into existing organisational and HR systems, enabling alignment with performance management, reporting structures, and internal governance processes.
The Climate Change Photo Essay Prize
The Climate Change Photo Essay Prize invites 18–30-year-old from Africa and the global diaspora to document the environmental shifts unfolding around them, and the ways communities are responding.
Now in its third edition, the Prize has attracted over 670 photographs from more than 30 countries. Selected through a rigorous blind judging process, finalist works have been exhibited in New York, London, Lagos, and Nairobi – at leading galleries, cultural institutions, and global forums.
The Africa Soft Power Summit
Now in its seventh edition, the Africa Soft Power Summit is the continent’s premier cross-sector convening at the intersection of finance, creativity, and human capital – built on the conviction that Africa’s cultural and intellectual capital are not soft assets, but economic engines.
Each year, it brings together investors, policymakers, business leaders, leading creatives, and diaspora voices for a programme designed to move capital, shift narratives, and build the institutional relationships that outlast the event itself.
The Human Capital & Governance Framework (HCGF)
A structured, research-informed, Africa-led/Africa-focused governance framework designed to strengthen institutional systems, address discretionary and enforcement risk, and embed greater decision discipline across the organisation.
The HCGF is designed to integrate into existing organisational and HR systems, enabling alignment with performance management, reporting structures, and internal governance processes.
The Climate Change Photo Essay Prize
The Climate Change Photo Essay Prize invites 18–30-year-old from Africa and the global diaspora to document the environmental shifts unfolding around them, and the ways communities are responding.
Now in its third edition, the Prize has attracted over 670 photographs from more than 30 countries. Selected through a rigorous blind judging process, finalist works have been exhibited in New York, London, Lagos, and Nairobi – at leading galleries, cultural institutions, and global forums.
Road to 100 Million Climate Soldiers in Africa
An initiative built on a single insight: that climate change cannot be effectively addressed on the continent until it is understood in African terms, through narratives rooted in the realities Africans live every day.
Through climate education programmes, media campaigns, and data initiatives, we are advancing climate literacy, shaping African policy, and amplifying African voices in global climate conversations, with a particular focus on young people and diaspora communities.
