Welcome to The Africa Soft Power Group! We are the umbrella platform for three organisations with mutual objectives. Our overriding mission is to mainstream vital – and all too often still unseen – African perspectives as a fundamental part of the global conversation in every aspect of life and economy.
This is important not only for Africans, but the global community and economy at a time when the intersections—from global warming to supply lines and migration—are overwhelming. Key to our success is understanding and optimising the connections between Africa and the international diaspora community. Our objective is to inspire greater collaboration between the creative and financial sectors, the public and private, individual entrepreneurs and companies, and beyond.