AFRICA SOFT POWER GROUP

CHANGING NARRATIVES & IMPROVING REALITIES

Welcome to The Africa Soft Power Group! We are the umbrella platform for three organisations with mutual objectives. Our overriding mission is to mainstream vital – and all too often still unseen – African perspectives as a fundamental part of the global conversation in every aspect of life and economy.

This is important not only for Africans, but the global community and economy at a time when the intersections—from global warming to supply lines and migration—are overwhelming. Key to our success is understanding and optimising the connections between Africa and the international diaspora community. Our objective is to inspire greater collaboration between the creative and financial sectors, the public and private, individual entrepreneurs and companies, and beyond.

Leveraging the power of Africa’s creative & cultural industries, to propel the continent forward, both domestically and on the world stage.

Helping public & private sector organisations fuel growth in the economies of today to provide the opportunities of tomorrow.

A non-profit organisation focussed on advancing narratives to improve realities for African and diaspora women and girls around the world.

“The continent is predicated to house 25% of the world’s population by 2050. That could come with the old tenet of ‘many mouths to feed’, or it could provide a real opportunity to bring young talent, fresh ideas, new perspectives, and unique creative and commercial solutions to a global economy that right now so obviously needs them. Advancing Africa is a global imperative.”

--DR NKIRU BALONWU, FOUNDER & CREATIVE DIRECTOR, AFRICA SOFT POWER

ASP MEDIA